Power your devices with the most revolutionary innovation ever from DuracellDuracell Optimum AA batteries offer UP TO 200% EXTRA LIFE in some devices or EXTRA POWER in others, so you get the best performance from all your devices.

EXTRA LASTING = Duracell Optimum lasts longer than previous Duracell alkaline batteries, in a wide range of medium and high-drain devices (e.g. Xbox One wireless controller in Forza 7 game, Fujifilm Instax mini 11 camera).

EXTRA POWER = In other devices, Duracell Optimum offers more power than previous Duracell alkaline batteries, to make your devices work better (for example, motors run faster in devices such as remote control cars).

OPTIMIZED PACKAGING: the Duracell Optimum packaging allows you to best and safely store new and used batteries, waiting for them to be recycled. 100% RECYCLABLE PACKAGING: The Duracell Optimum packaging is 100% recyclable and made with 0% plastic.